This Week in PR: January 8, 2016

This Week in PR

Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman team’s favorite PR blog posts and articles from this week:

  1. Working with a small budget doesn’t have to mean small results. Most PR professionals that work at an agency have to deal with all kinds of varying client budgets. But it’s not the number that counts, rather it’s what you do with it. PR Daily has rounded up some tips to make any shoestring budget you are working with go further. One of the best tips is partnering with a bigger, well-known brand. They have the audience and you can do all the work for them to make it a fruitful relationship on all sides. Cultivating relationships does take time, but it doesn’t have to take a large part of your budget.
  1. You may know Facebook, Instagram and Twitter like the back of your hand, but Reddit is often left out of the social media party. However, it’s hard to ignore a social website that has over 540 million views in one month. But like any other website, there are certain faux pas that will hinder your success if you don’t know the proper etiquette. The Meltwater PR Blog has put together an actionable guide to Reddit marketing for your business. That way you can avoid mistakes like posting the same content on multiple “subreddits” or asking for “upvotes.”
  1. Few things strike as much fear into the heart of PR pro as a client’s name being attached to the dreaded #PRfail. PR Newser has your back by listing the three elements of a PR fail so that you can avoid one in 2016. Making sure your client is prepared with the right talking points, thinking through all aspects of a campaign to make sure there are no image issues, and avoiding controversial language.
  1. New Year, new press release. Your 2016 press releases can be freshened up with these four improvement ideas by the Cision PR Blog. One huge tip? Press releases don’t only have to be for the press. Sending out a press release to a very niche target influencer audience can be just as, if not more, effective. Their inboxes aren’t as inundated with press releases as reporters, so your announcement might stand out more to them. And if you are doing your job correctly, they have a personal interest in what you are saying to them. Who knows, they might write about it on their blog or mention it in an interview.
  1. Although many companies are preoccupied with marketing to millennials, there is a new kid on the block: Generation Z. Bull Dog reporter shares that this generation is one of the most complex consumer groups to challenge communicators. They are much less enthused by celebrity culture and traditional media, and more interested in recommendations from their friends and online influencers. They are much more independent than previous generations because they are used to the immediacy of mobile phones and virtual shopping. Communicators are still trying to brew the right secret sauce in order to reach Generation Z.

Check back every Friday for our This Week in PR roundup to discover more PR trends and news.

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