LET’S CONNECT
We often talk about The Hoffman Agency as an organization combining the high touch of the boutique with the global reach of the mega shops.
Hoffman France epitomises this. And not just because ‘boutique’ is a French word …
CONTACT
Paris
10 rue Treilhard
75008 Paris
+33 (0)6 2211 9295
Our team in France is growing fast. We’re taking great care to find PR professionals who combine the deep native understanding of the French B2B technology and media landscape with an international mindset. As with all our teams around the world, an individual’s identity can thrive in a consistent set of global values.
We’re getting there, and a high-quality PR agency has emerged, tightly integrated with our broader team across Europe and the world.
France is also a hotbed for technology innovation. From the media startups of Paris and the aerospace of Toulouse to the biotechnology of Grenoble and the electronics of Sophia Antipolis, the technology ecosystem is vibrant. And as the second largest economy in the European Union, the country’s public and private sectors are significant buyers of this technology.
But it’s a market that needs navigation.
The French media is proud of its role in holding institutions, politicians, and businesses accountable. Journalists are equally proud of their language. There’s a desire – no, a need – to see a genuine commitment to France as a market.
Our team shares these values and will push our clients on the authenticity of their French story, because the media will push too.
The rewards for a considered, authentic approach to B2B technology PR in France can be significant. There’s an opportunity to both participate in some of the big philosophical debates about the trajectory of technology (because we *love* a philosophical debate) and to showcase technology that will sustain France’s economic success.
À bientôt.
The Hoffman France team