You have probably heard it said that people remember a company for how it behaves in a crisis 🌀, much less for the things it does in ‘peacetime.’
If the first time you look to an agency for crisis support is when a crisis actually surfaces, your options are quite limited. You will be on the back foot trying to put out a firestorm.
We see a solid crisis communications strategy as a necessary investment that the highest levels have to support.
A poorly managed crisis can cost an organization dearly, in both reputational and bottom-line terms. That’s why our approach is always to prepare for a wide range of eventualities, including the worst.
Things can always drop from the sky. What’s important is that you develop a framework well before they do, and create a response to each possible scenario. Whether it’s a cyber breach, mass layoffs or product defects, we can help you anticipate and navigate them.
As with our other services, we look at crises through a business lens as well as a communications one. Our leadership combines agency counsel with in-house experience at major tech brands.
Our specialization in tech means we know the ecosystem which can include government organizations and which stakeholders to target when the pressure is on. Our broad experience also means that we’re at the forefront of issues that come up from a social standpoint.
Here’s a cross section of previous crisis engagements:
A consumer tech company closed down a manufacturing plant.
A business publication unfairly targeted a technology company for lack of diversity
A semiconductor company experienced an accidental discharge of wastewater.
A company’s hardware came under scrutiny for an alleged security flaw.