By Takeo Apitzsch, Chief Digital Officer & Deputy General Manager, Japan
Explore how AI hardware accelerates buyer journeys, reshaping the AIDA model into a multimodal marketing funnel driven by speed, behavior shifts, and discovery.
The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
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