Earned Media

We’re students of the media ✨.

We recognize that journalists gain currency from educating their audiences about a given industry and the associated issues. In contrast, clients are keen to put forward information with the ultimate objective of generating revenue.

To borrow from Shakespeare, “Aye, there’s the rub.”

Often, companies try to “sell” journalists with the same information that wins over customers and end up frustrated by the lack of media attention.