By Takeo Apitzsch, Chief Digital Officer & Deputy General Manager, Japan
Explore how AI hardware accelerates buyer journeys, reshaping the AIDA model into a multimodal marketing funnel driven by speed, behavior shifts, and discovery.
Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.
By Maureen Tseng, Managing Director, South East Asia and Niko Radityo, Senior Account Director, Hoffman Indonesia
Maureen Tseng and Niko Radityo offer tips for tech companies looking to build their brand in Indonesia and explore how policy and regulation changes impact the communications landscape.
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