New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

Maureen Tseng and Niko Radityo offer tips for tech companies looking to build their brand in Indonesia and explore how policy and regulation changes impact the communications landscape.

Photo of bright Indonesian skyline at night

The OpenAI Saga – Or How to Create Your Own Crisis   

Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.

Man wearing blue shirt holding a mobile phone toggled to an OpenAI launch screen.

Modern Technology:

Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was.  “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…

The Startup That Gets It

How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…

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