Maureen Tseng and Niko Radityo offer tips for tech companies looking to build their brand in Indonesia and explore how policy and regulation changes impact the communications landscape.
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.
Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was. “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…
How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…
