The OpenAI Saga – Or How to Create Your Own Crisis   

Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.

Man wearing blue shirt holding a mobile phone toggled to an OpenAI launch screen.

Modern Technology:

Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was.  “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…

The Startup That Gets It

How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…

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