By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with the…
If it works for Charlie Munger, then it could work for anyone. By Deborah Giam, Account Manager, The Hoffman Agency Singapore When I was tasked to write a blog for our company, and as I sat trying to think about the profound things I could say, I realized I was drawing a blank. Was there…
By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog can be a highly effective way to establish a company as a thought leader in its space while boosting the organization’s online presence. Seems like a win-win, right? Except, in…
By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time, companies often generate up to 67 percent more leads with a blog than those who stick with only traditional marketing efforts. Needless to say, there’s a lot of power behind…
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