The fact that it’s an enormous market with plentiful opportunities doesn’t make it easy to break into, especially in today’s complex economic and geopolitical climate. Everything that works in the U.S. and Europe, and even elsewhere in Asia-Pacific, needs rethinking in China. That means both the content of your stories and your entire strategy for connecting with people.
We are passionate about crafting unique, localized angles for multinational technology companies that combine a global perspective with China-specific insights.
This approach solves business problems.
Our team is made up of globally minded, bilingual locals with experience working at big tech firms and in government, law, media and education as well as PR and marketing. While China’s communications business does have a reputation for high turnover, you’re likely to work with the same account lead at Hoffman for a number of years rather than months. That’s because people find our culture and the work they do at Hoffman inspiring.
When we talk about our culture, we mean an environment where everyone counts, that’s free from hierarchical barriers and that encourages people to live full, balanced lives. From a client perspective, this translates to a high level of energy and focus, fresh ideas and straight talk. All these are key qualities in a partner if you want to understand the real China and make an impact in the market.
Since we entered Mainland China in 1999, we’ve never stopped evolving. Today we have three offices across Beijing, Shanghai and Shenzhen, which we operate under a ‘One China’ team strategy. The Hoffman Agency’s single P&L makes us borderless internationally too, and we don’t hesitate to call on the expertise of colleagues in other offices when it makes sense.
Our services are grounded in integrated marketing communications and span market intelligence; influence marketing; tech-focused public affairs or ‘techplomacy’; content creation and distribution; paid, owned and earned media strategy; corporate communications; executive training; crisis management; and branding and design.
Whatever the discipline, we are clear on two things: our work must cut through technical jargon and speak to people in human terms, and it must contribute to solving business challenges.
If you care about the same things, we’re going to get along well.