Social Media

As a discipline, 👍 social media has an awful lot of self-appointed experts

or ninjas , depending on who you talk to.

In reality, true expertise is in short supply, as it is in any field.

Most companies now see a social media presence as necessary, but many in b2b tech remain unwilling to invest in it properly. That’s why their social media content often ends up becoming a graphic message house in a box that’s roundly ignored.