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Most career channels are trying to be all things to all people. How college graduates look at their career differs from a 20-year veteran. What’s important to an engineer isn’t going to be the same as someone in sales.
Continuing with the why, companies communicate the same thing about their jobs. There’s little in the way of differentiation. For job candidates who are typically exploring multiple opportunities, their perception of sameness eliminates a company from the hunt.
Turning to the big picture, the pandemic has forever changed what people want from their careers and the factors that go into determining whether they accept a job offer. Most companies haven’t conducted the research to understand what today’s job candidates value.
Demand for technical professionals — engineers, scientists, programmers, data center managers, cloud architects, mobile developers, business intelligence analysts, DevOps, and the list goes on — far exceeds the supply of this expertise.
It could be that you’ve been trying to fill a plethora (good noun “plethora”) of open technical positions for months. And the lack of technical professionals is starting to impact your business, pushing out projects on your roadmap.
Or perhaps you’re finding it impossible to fill your internships and entry roles for college grads.
We can help.
Our campaigns take a laser-focused approach in reaching technical professionals ranging from college grads to industry veterans.
At a high level, our campaigns look like this:
Choosing a job always brings with it an emotional dimension.
It’s a big decision. Even for people unhappy in their jobs, they still enjoy the connections made over time.
We approach the job candidate’s journey with equal parts intellectual and emotional touch points.
Equally important, we talk in the language of the job candidate.
A good example of this is a recent campaign to recruit engineering grads from U.S. universities. We created a microsite to anchor the campaign.
Our upfront interviews with the target audience revealed what mattered to them. We then translated these findings into their language when constructing the microsite. Skipping to the punch line, the campaign delivered on the client’s objectives.
We’d welcome a chance to explore how we might support your recruitment needs.