Earned Search

We can’t overstate the wonders of SEO, especially for B2B tech companies ▞.

Consider the typical first step that potential B2B buyers take when conducting due diligence on a product or issue?

They plug keywords into Google or another search engine to surface information that points their buying journey in the right direction. If the search engine results page (SERP) serves up content from your company that triggers a click, you immediately gain awareness and better yet authority.