Services

Employer Branding & Recruitment Marketing

Stop appealing to everyone.

Build a differentiated employer brand that’s anchored on exceptional employee and candidate experiences.

Irrespective of macroeconomic factors, the battle for great talent never ceases.

Candidates and employees are drowning in a sea of similarity. Every employer screams an amazing culture, work-life balance, innovation, wellness. It's no wonder that employers are inundated by quantity versus quality of talent.

Our Approach

Differentiate Your Story ❃

We'll uncover what’s truly unique about your company as the employer of choice, so you stand out. We'll showcase how you’re pushing the boundaries in all aspects of your business and employee experiences. A differentiated story also increases recruiter efficiency because you're appealing to the right talent.
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Make it Conversational 🔄

We'll help you talk to talent in their language and make it emotive.
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Stay Top of Mind 🌝

Employer branding is a long-term game. We'll help you stay visible, relevant, and engage consistently with top talent to reduce time to hire when the rubber hits the road.

Our Solutions

Employer Branding Recruitment Marketing Content Development

Employer Branding

Every company has a unique story. Let us help you tell yours.

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Employer Brand &
Employee Value Proposition Development

Stand out with messaging that reflects your employee experiences.

Audit
Research
Content development
Internal launch
Activate

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Reputation Management

Build and manage your reputation as an employer of choice.

Awards
Reputation development, management, and monitoring

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Employee Advocacy

Unleash your secret weapon — your employees! People are more likely to trust company information from employees than the company itself.

Training
Activation

Recruitment Marketing

Drive qualified leads with creative, data-driven, and targeted campaigns.

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Targeted Campaigns

Break through the noise. Drive leads with creative and targeted recruitment campaigns.

External and internal campaigns across channels
Activation using a variety of tactics, including guerilla marketing, programmatic ads, SEO, SEM,
digital display, retargeting, etc.

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Recruiting Events

Create meaningful virtual, hybrid and onsite recruiting events.

Awards
Reputation development, management, and monitoring

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Talent Intelligence

Gain insights into your talent landscape through in-depth research.

Explore new markets
Employee and candidate personal research
Messaging and pitch development

Content Development

Elevate your unique employer brand with scroll-stopping video, animation, copywriting, and design.

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Career Site & Candidate Experience

Bring your employer brand to life.

Interactive and responsive career sites
Candidate relationship management communications

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“Employee Life” Content & Social Media Management

Engage your audience with meaningful content that aligns with your talent acquisition and retention goals on key social channels.

Social media management
Social content development

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Employee Engagement & Communications

Retain top talent by having them fall in love with you through strategic employee communications.

Orchestrate moments that matter
Rich content design

Learn more about our Employer Branding and Recruitment Marketing Solutions.

At The Hoffman Agency, we’re laser focused on helping employers break through the noise. We’ll help you identify unique attributes that attract, engage and retain qualified talent.

We look forward to connecting with you.

Let's Connect