A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the…
By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…
By Megan Bauer The Hoffman Agency, Portland-Vancouver Just take a second to read through the visual above. While my family may not be quite this crazy, there is something to be said about a fun visual (courtesy of Scott Bateman) that adds a new spin to the same old holiday conversation. Every year we see…
By Amanda Margozzi The Hoffman Agency, San Jose As a public relations practitioner for high-tech B2B companies, I am no stranger to the task of taking dry marketing jargon — or as we call it, corporate speak — and transforming it into an intriguing, human story that might actually interest journalists. Throw in the challenge…
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