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Visuals

It’s That Time of Year

2020 holiday card

Chinese New Year Greetings

  A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the…

Storytelling vs. Corporate Speak — The Ultimate Showdown

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…

Dear Brands, All I Want for the Holidays are Visuals

By Megan Bauer The Hoffman Agency, Portland-Vancouver Just take a second to read through the visual above. While my family may not be quite this crazy, there is something to be said about  a fun visual (courtesy of Scott Bateman) that adds a new spin to the same old holiday conversation. Every year we see…

3 Visual Ways to Spice up Your Company Story

By Amanda Margozzi The Hoffman Agency, San Jose As a public relations practitioner for high-tech B2B companies, I am no stranger to the task of taking dry marketing jargon — or as we call it, corporate speak — and transforming it into an intriguing, human story that might actually interest journalists. Throw in the challenge…