A Woof for National Dog Day.

What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.  

The Art of Selling in Public Relations

By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. But in this course of seeking that attention and receiving favourable sentiments is…

The Art of Selling in PR

Refining your B2B Social Media Strategy

By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that….

The News Release Turns 110 Next Week.

That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in the following infographic.     Share this image on your site <div style=”clear:both”><a href=”http://onlinepr-blog.com/?p=3609&preview=true”><img src=”https://onlinepr-blog.com/wp-content/uploads/2016/10/Feature-image-600c.jpg” border=”0″ /></a></div><div></div>  Today’s news release is as much a direct marketing tool as a tool for…

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