When looking to build resilience, first get your employer branding story straight
Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.
Branding
Mortal marketers should not take Twitter’s rebranding as a blueprint for anything
The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.
A Woof for National Dog Day.
What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.
The Art of Selling in Public Relations
By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. But in this course of seeking that attention and receiving favourable sentiments is…
