Corporate Communications

The term ‘corporate communications’ is something of a misnomer.

Corporations don’t communicate; people do.

Corporations don’t have ideas, make things or innovate, either; the individuals who work at them do.

People in business invest a lot of time and energy in making themselves sound ‘corporate.’ The understanding is that ‘corporate’ equals ‘respectable’ and ‘credible.’

In this way, corporate communications becomes a wall to hide behind, impersonal and undifferentiated. It might be safe, but it also shuts people out.