By Czarina Cabuyadao The Hoffman Agency, Singapore With Earth Hour 2014 having just passed, we’d like to take some time to digest what a star-studded event it was, graced by the cast of ‘The Amazing Spider-Man 2.’ We also reflect on some important conservation messages for all who partook in the experience. We’ve outdone ourselves…
By Luica Mak The Hoffman Agency, London As Mobile World Congress (MWC) is fast approaching, we have received many requests from both existing and prospective clients about specific campaigns to maximise their PR efforts at one of the biggest technology shows in the world. Here are some little things I’ve learned from previous years that…
By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of the relationship between client and agency. That’s why, at The Hoffman Agency, we don’t take on a client unless we believe it has what it takes to be a successful…
By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….
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