Put simply, to be successful in today’s digital world, we need what we’ve termed “Performance Content.”
We define this as content that protects, educates, inspires, intrigues and communicates.
From the simple tweet to the Metaverse and everything in between, Performance Content is digital communications with equal parts creativity, data insights and storytelling.
Today, our digital engagements span across social media, search engines (so your stakeholders can find you), podcasts, and paid channels to generate leads, sales, and even applications from top job candidates. Our content is visual, clever, unexpected, relatable, and measurable. And, best of all, our content performs.
Blueprint is a methodology that we created to better understand the customer journey and plan performance content accordingly.
By channeling PR through the lens of integrated marketing communications, it allows us to take a holistic approach to identifying the right channels and creative ways to connect touchpoints in the customer’s journey.
It also helps us see everything as input versus output and measure results directly against business outcomes.
We believe our performance content approach has the power to do a lot more than your typical social media paid-owned digital marketing strategy.