Malaysia: A tech-centric growth engine in Southeast Asia ✳

Technology is an integral part of Malaysia's future. The digital economy is fast approaching a quarter of GDP, and the government is doubling down on expanding the country's digital infrastructure. Malaysia is also one of Asia's fastest-growing economies and has become a leading draw of foreign investment.

The Hoffman Agency's Kuala Lumpur office supports this national growth story by bringing much needed tech-focused IMC expertise to the market. As part of the Hoffman Southeast Asia hub, it operates as part of a close unit that includes offices in Singapore and Jakarta. Under Hoffman's single P&L model, it is also directly connected to the resources of the wider international network. This enables unmatched tech and B2B-specific consulting that combines big-picture thinking with insight that is unique to each individual market. 

We are driven by a desire to help technology companies solve real business challenges. An area that we specialize in is helping brands establish themselves in new markets and build a consistent but localized identity. Multinationals looking to succeed in a complex market like Malaysia, as well as homegrown companies targeting international growth, need this nuanced approach to build credibility and achieve longevity.

Hoffman combines depth of local knowledge with depth of expertise in specific fields. These include semiconductors, where we have built up decades-worth of experience; data centers and cloud computing; start-ups, venture capital and other key components of the digital economy; fintech; cybersecurity; and ESG.

You might be a multinational with no on-ground or brand presence in Malaysia that needs to tell the market why it should care about your technology. Or you might be an ambitious local start-up with potentially world-changing innovation to offer but no experience of running a multimarket campaign. Either way, we are here to help.
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