Pain Point

Helping Startups Gain Liftoff

We ❤ teaming
with startups

We’ve supported hundreds of startups over the years from every sector you can imagine, SaaS ventures to semiconductors to building intelligence in a toaster.

As for the “why” behind our enthusiasm for startups:

It’s called “energy”

There’s something downright invigorating about working with a new venture. You’re around people who believe down to their left ventricle that their invention will change everything. Even if it’s not true – and you don’t find out until further along in the journey – a startup’s energy rubs off on the agency. We supported a startup called Zediva years ago in the online movie space. It didn’t have a happy ending – lost a lawsuit against the MPAA – but there’s a reason roller coaster rides are so popular.

Open to creativity

Startups know the vast majority of their ilk don’t make it. They also recognize they’re not going to outspend the legacy players when it comes to building the brand and public profile. As a result, they’re open to clever tactics to stand out and recognize the power of compelling language.

Learn new stuff

By definition, startups are disrupting the status quo. Otherwise, how do they differentiate? This poses an intellectual challenge for us to figure out the communication assets at hand and how to credibly zag when everyone else zigs.

Witness the difference

By driving the communications of a startup where there’s little or no legacy profile, the results are crystal clear. It’s incredibly satisfying for the team to see first-hand how decisions, actions and wins make a difference for the client.