Securing media coverage brings credibility to a company. If journalists are reporting on the company, the outside world perceives the company as important. PR also increases market awareness, obviously a good thing for your sales team.
Yet, communications can do so much more than bolster a company’s public profile. At its best, communications can solve pain points.
Senior executives don’t stay up at night with angst over their public profile.
But those same senior executives do worry 24 X 7 about areas such as talent acquisition and telling their innovation story. Those are pain points.
We also know from experience that the communications function experiences a specific pain point when it comes to managing programs across multiple geographies.
And startups bring their own version of a pain point to the table.
By combining PR, owned media and paid media, we can orchestrate campaigns that deliver laser focus to these areas.
The following graphic gives you a feel for these types of campaigns. The campaign’s objectives determine what channels are put in motion.