Pain Point

The B2B Blog with Zero Traction

BusinessWeek (now Bloomberg Business) touted the wonders of corporate blogging ⌨ over 15 years ago.

B2B companies leapt on the bandwagon, driven by the promise of taking their POVs and stories directly to potential buyers, customers and job candidates. Yet, as the investment in time and budget eventually increased, the ROI hasn’t materialized. The data from the GA Dashboard continues to show sparse traffic (or worse).

So much for the “Field of Dreams” adage: “If you build it, they will come.”

The line should have read, “If you build it right, they will come.”

By right, we mean a combination of content that lands with your target audience and search engine optimization (SEO).

Business Week - Cover of Magazine - Blogs