Pain Point

Supporting Communication Programs
Across Multiple Markets

We’ve built our consultancy to support tech clients across ❈ multiple markets.

The vast majority of the tech spend takes place in the U.S., Western Europe, Japan and Asia. Our global infrastructure aligns with these same markets.

World map with Hoffman locations

It’s worth pointing out that these are our offices and our people, not affiliates.

When we opened our first overseas offices in Singapore in 1996, the strategy went something like this. The huge agencies like Edelman, BCW, etc., have global reach, but they’re generalists working across all sectors. On the other hand, the tech-focused agencies were country-centric. Our plan was to combine the two, establishing an international network with the same maniacal focus on tech.

Fast forwarding to today, we are the best on the planet at executing multimarket campaigns for tech companies.