Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.
The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.
Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.
Boston PR intern Sasha Bashor describes how her internship at the Hoffman Agency inspired her to make a thrilling cross-country move.
Boston PR intern Brooke Prunier describes her emotional and educational journey to finding her ideal internship at the Hoffman Agency.
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.