Building success on a
positive feedback loop ◌
If you were to distil the essence of every job description at The Hoffman Agency UK (and by definition all our work for clients), you’d eventually land at “do great work.”
Achieving this relies on three things:
great people, great clients, and a great culture.
So what does this look like in reality? Let’s dig in a little.
When we hire anyone, we inherently make a promise to help them become the professional they want to be – B2B Tech PR candidates join agencies to grow, not stagnate.
It’s our duty to deliver on our promise and make everyone feel valued, heard, respected, and understood.
We do this through a benefits package which focuses on personal development and wellbeing. Our benefits put the employee at the centre.
At a personal development level, everyone has a £500 pot to spend as they wish on training. This in addition to a dedicated portal with free tools, online resources and tutorials, as well as agency-run internal and external specialist training sessions.
In line with our wellbeing focus, every employee receives a personal Headspace account, as well as £250 to spend on anything of their choice that will make their life better. Milestone leave is added to holiday quota for those moments in life you only get once – from a day off for your graduation to three days for wedding planning (hopefully you only marry once).
We only work with B2B tech clients who we are confident will get the best out of us, and who we can get the best out of – after all, people do the best work for a brand they’re excited and passionate about.
We pursue opportunities that stretch us, and which give us the variety in scope to flex our muscles in media relations, content marketing, editorial and publishing, as well as social and digital scopes. This reflects back to the team, allowing everyone to gain experience across the marketing and comms spectrum.
A 90% client retention figure since May 2020 is testament to the relationships we build, the quality of work we deliver, and the trust forged in answering the challenges brought to us which B2B tech PR, comms, and marketing must solve.
These combine to create a great place to work. We hire brains and personality – if we sense the remotest element of politics or ego at an interview stage, then they’re not for us.
A structured DEI strategy is delivering on our promise to make Hoffman as diverse as society at large – something evident in the fact that 50% of the team is from a BIPOC background.
Work-Away-Weeks see the team head off to sunnier climates to gather as a European team, and an international Building Bridges programme allows people to work from another Hoffman office worldwide for three months. Sabbaticals are standard and provide another reward for long service and commitment to the Hoffman cause.
As one of the world’s foremost B2B Tech PR agencies (multiple awards testify to this), we fundamentally rely on great talent to do great work for great clients.
Our culture has to ensure we create the environment where this flourishes, and where the positive feedback cycle is central to success.