Nevertheless, whatever sector you operate in, Korea is a difficult market to enter due to a combination of strong local competition and a highly distinct culture. This means companies with a strong will to succeed in Asia-Pacific sometimes choose it as their testing ground for the region. But a localized business and communications strategy — not a repackaged regional one — is essential. Without it, you will sink without a trace however good your purpose, products and services.
However, Korea is as receptive as anywhere to good ideas and good content.
For 20 years, we have been shaping the conversation and business trajectory for companies in sectors from semiconductors to search, hardware, consumer products and electronics.
Our observational strengths and focus on tackling business issues as opposed to basic communications problems enable us to create work that means something to the market and moves the needle for our clients.
We are all from Korea. We also speak English, and as an active part of The Hoffman Agency’s international network, combine the best thinking from around the world with local insight. Our own perspectives are diverse: we used to work in areas like journalism, policy and data mining as well as marketing and PR. As you might expect, we love telling stories, and this range of backgrounds helps us create meaningful content.
But we are also strong believers in data and design to support what we do. We use communication data mining and robotic process automation monitoring to generate insights and market intelligence. And among our varied workshops, you’ll find a session on applying design thinking to PR strategy.
Our wider services include policy communications, reputation and issues management, executive training and ESG strategy development.
We place content that solves business challenges at the heart of our solutions.
Whether you’re a large multinational that needs to hone your proposition to meet local interests or a startup that aims to give people something they’ve never seen before, we will find a way to work with you that is both true to your own company’s DNA and uniquely Korean.