Powering the world’s technology 🕹 ambitions
To say Taiwan is an important global tech market is an understatement. The home of the world’s biggest chipmaker also boasts a thriving startup ecosystem, world-leading R&D facilities and talent, and an overall culture of embracing innovation.
30F, No. 97, Sec. 2
Dunhua South Road, Da’an District
Taipei 106, Taiwan
Tel: +886 70 1010 2068
In short, this island of 24 million people can claim some of the world’s most technologically advanced businesses and consumers; there is little they haven’t seen. To impress them, you are going to need a much stronger proposition than a brand name that people recognize in the U.S. and Europe — and you’ll need to communicate it in a locally relevant way.
Our history as a Silicon Valley company put us at the center of this high-energy, constantly shifting scene. We channel everything we do through a local lens, but we are different from local firms.
To begin with, we live and breathe technology; it isn’t just another discipline for us. Our team members don’t only have PR agency backgrounds. They have worked in-house at major tech brands and startups, as well as in fields like marketing and journalism. And they are as comfortable working in English as in Chinese. They are internationally minded by nature and reinforce this by fostering collaboration between offices in one overall network.
We truly understand the business challenges that our clients are up against and can address them from multiple angles. We also give global brands the option of working with us through a single point of contact at our APAC hub for added simplicity.
Our approach is firmly rooted in integrated marketing communications solutions that help solve business problems. PR is only part of the equation, not the whole answer.
You might be looking to recruit from Taiwan’s world-class engineering, manufacturing and data science talent pools. Or generate partnerships or leads in the comprehensive semiconductor ecosystem. Or simply want to use the market as a testing ground for expansion into Greater China.
Your goals determine our approach. We tailor-make the most optimized integrated marketing strategy to fit them, taking advantage of our single P&L to bring in resources from our offices around the world as needed. The mix may involve any of the following: public affairs and market intelligence; content creation and distribution; influence marketing; paid, owned and earned media strategy; executive training; corporate communications; crisis management; and branding and design.
We don’t expect you to just take our word for it when we say we create the best strategies. Judges at the world’s top awards shows have spoken. In recent years, our Taiwan office has won multiple awards for IMC and digital work with both a B2B and consumer focus from the likes of SABRE, PR Awards and the PRCA.
Awards are nice. But the true measure of our success is always in how we help you solve your business problems. Whatever the challenge, we’re excited to hear more about it.