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During the pandemic, more than 20 million new consumers came online, most of them outside major cities. The country has produced unicorns like Gojek, Tokopedia and Bukalapak, with Jakarta’s startups currently valued at a combined $34 billion. Multinational giants from Google to Zoom also have serious skin in the game.
While the capital can already claim a well-developed technology infrastructure and ecosystem, there remains great opportunity for innovation that serves the wider population, which spreads across 6,000 islands. However, Indonesia is not a place for the faint-hearted. Technology brands looking to capture this massive market need to stand out while showing that they understand Indonesians. There are 1,340 ethnic groups in 37 provinces and 190 million social media users. The media landscape is mind-boggling – at the last count, there were 43,300 online media outlets, 351 TV stations, 1,248 radio stations and seven media conglomerates.
If you don’t know where to start, we can help. Our bicultural team is fluent in English and Bahasa and thinks from both a multinational and local perspective.
Our single P&L means that we work closely with colleagues around the world. When President Jokowi launched the national Digital Literacy campaign, a client asked for urgent support to highlight their role in the event. Combining our resources with the Singapore hub team, we put together a seamless media campaign in just three days that saw coverage in more than 200 outlets.
We have honed collaboration to a fine art. So, whether you’re running a multi-country roadshow and Indonesia is a key port of call for a finicky CEO, or you need a digital strategy for everywhere but Jakarta, we’ve got you covered.
Our business-focused toolkit includes corporate and crisis communications; executive training; influencer marketing; paid, owned and earned strategy; content marketing and distribution; and branding and design. We don’t have a set way of working. Instead, we apply the tools that we deem applicable to the challenge.
The issue in question could be building brand influence as a new market entrant. Or changing perception after a transformation exercise. Or perhaps you need to put the company on the map for potential talent or investors. No two challenges are alike, and we like it that way.