This Week in PR: January 22, 2016

This Week in PR

Can you define the buzzword “gamification”? Is it possible for Chipotle to successfully rebuild its brand? Did you survive the Great Twitter Outage of 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week.

  1. Public relations professionals love their trusty infographics to make any piece of content stand out. PR Daily knows this and put together some tips to make building a compelling infographic quickly and easily. The most important thing to remember is that anyone can make an infographic using free tools available on the Web. But don’t let your content look like everyone else’s! Using high-quality images, graphics and information can make your infographic original and fun to look at.
  1. Transforming your client into a thought leader is most likely one of the many goals you have on your busy to-do list. One way to achieve this is to make use of LinkedIn’s content feature. The Cision PR Blog shares the five best practices for publishing content on the professional social network. One best practice that applies to LinkedIn (and all other blogs) is to write with a mobile audience in mind. Writing intriguing headlines is especially important for mobile readers because it might be the only information that lures them into reading the whole article..
  1. The buzzword “gamification” has been floating around for a while, but do you know what it actually means? The Meltwater PR Blog sets the record straight and defines what the word means in terms of content marketing: making a game out of your marketing strategy. This could mean apps, quizzes, interactive tools and more. Let’s face it — there’s a child inside of all of us who delights in having fun. Consider adding a well-designed game to your next campaign and watch those engagement metrics go up.
  1. Unless you have been living under a rock, you’ve heard about Chipotle’s recent E. coli outbreaks and its efforts to rebrand. Bulldog Reporter reports on a survey that says it might be possible for a brand like Chipotle to rebuild its reputation with consumers. More than half of the consumers want to hear the food producer’s side of the story and will return to a brand after a food scare once enough time has passed. Chipotle, take heart.
  1. If you live on Twitter (like most communications professionals), you most likely noticed that the social media site was down this past Tuesday morning. PR Week reported on the Twitter outage and how it may affect the company. The relative silence about the outage, the decreasing value of its stock and future plans to extend the character limit do not equate to good news for the iconic blue bird, #twitterdown.

Check back every Friday for our This Week in PR roundup to discover more PR trends and news.

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