This Week in PR: October 9, 2015

This Week in PR

What happens when fantasy football gets a little too real? How can brands effectively use emojis for their campaigns? What’s all the hullabaloo about McDonald’s all-day breakfast menu? Check out the Hoffman team’s favorite PR blog posts and articles from this week:

  1. Think that fantasy football is all fun and games? PR Daily proved that wrong by reporting on an “insider trading” operation where a DraftKings’ employee won $350,000 on a competitor website FanDuel. The best part is that ESPN interviewed DraftKings’ Director of Communications Justine Sacco about the scandal. If that name rings a bell, it’s because Sacco was fired from another PR role for a controversial tweet back in December 2013. At the very least, it certainly has proven to be a distraction to the actual issue at hand.
  1. Most companies are using “The Big 3,” otherwise known as Facebook, Twitter and Instagram. But is it worth considering other options, such as Pinterest? Shift Communications makes a convincing argument as to why Pinterest makes sense for some companies. One particularly intriguing fact: Pinterest just surpassed 100 million users, 45 percent of which has a household income of at least $60,000. Just looking at the numbers, Pinterest doesn’t seem like a bad investment.
  1. Those who can eat breakfast for three meals a day will rejoice because this week McDonald’s has released the All-Day Breakfast menu. And those who don’t think it’s a big deal? Think again. The announcement garnered 9,500 favorites and 7,900 retweets on Twitter in 13 hours, according to PR Week.
  1. If you believe that dating apps are too judgmental, just wait for the release of the new Peeple. This app claims to be “Yelp” for people. Users can rate people in three categories: personal, professional and dating. Bulldog Reporter believes that it is a looming PR nightmare – and the publication might be right. Even before its launch, the Peeple team has had to deactivate its Facebook page and use a protected Twitter handle due to negative comments.
  1. Emojis aren’t just for teenagers anymore. More and more brands are using (and even creating) emojis that tell the story of their companies. The Meltwater Blog rounds up the 10 most creative ways brands are incorporating emojis into campaigns. The best part is that you don’t have to have a huge budget to do this, just a little creativity and artistic flair to create your own.

Check back every Friday for our This Week in PR roundups to discover more PR trends and news.

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