whats-happening-blog-logo

The News Release Turns 110 Next Week.

That’s right.

The humble news release turns 110 years old on Oct. 28.

We’ve captured a snapshot of how the news release has evolved in the following infographic.

 news releases-hoffman agency

  Share this image on your site

 

Today’s news release is as much a direct marketing tool as a tool for journalists.

Clearly, the internet has commoditized product annoucements.

Which explains why our campaigns increasingly emphasize thought leadership and issues.

You May Also Like

When looking to build resilience, first get your employer branding story straight

Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association's (SSIA) 55th anniversary summit.

Female scientist in a lab analyzing a semiconductor chip.