Let's Connect
We believe the âEngine of Europeâ only tells half of the story. Germany is sometimes also referred to as the Heart of Europe. Itâs a term thatâs about more than its geographic position.
CONTACT
Berlin
Emil-Riedel-Strasse 18
80538 Munich
TEL: +49 (0)30 202 379 22
If the heart is the organ that pumps lifeblood throughout a body, it could be argued that as Europeâs largest economy, Germany plays a similar role for mainland Europe.
Weâd also suggest that âheartâ refers to the people of Germany, too, and that of our team.
However we canât deny that âengineâ is also very much appropriate. With a significant part of Germanyâs economy based around the manufacturing and automotive sectors, the use of technology is huge and continues to grow.
The Industrial Internet of Things, robotics, artificial intelligence technology, the hundreds of sensors and semiconductors contained in every new car, cloud computing and data centers ⊠the list goes on. While Germanyâs industry may once have been mechanical, today it is very much electronic.
And any technology is viewed through the lens of German sensibilities: âCritically curious, but cautiously optimistic.â Itâs a country focused on sustainability and renewable energy, with deep concerns about the privacy and security of its citizensâ data, and a keen focus on the ethical application of new technologies as they arrive.
As a result, Germany has one of the most thriving tech B2B media sectors in Europe (and the world). Specialist titles abound that focus not only on vertical industry sectors, but specific technologies within those verticals, with journalists who understand those sectors as well as any vendor. National journalists with a remit to cover specific industry sectors and the technology stories within them are plentiful. To fail to prepare for media engagement in Germany is very much to prepare to fail.
Luckily, the Hoffman team in Germany is here to help. Our group of PR professionals are experienced in the nuances of the B2B technology sector, working with clients to thoroughly prepare them for their first steps into Germanyâs earned media, and are up to the task of extending and building on their clientsâ pre-existing storytelling.
The team splits itself between Bavaria â the epicentre of Germanyâs automotive sector and much of the associated technologies â and the nationâs vibrant, eclectic and dynamic capital, Berlin.
Theyâre also a group tightly integrated with our broader team across Europe. Whether theyâd describe themselves as the heart or engine of the team would be discussion for our next Work Away Week âŠ
