From Business Major to Public Relations Professional

By Jennifer Yoder, Account Coordinator 

Two years ago, I graduated from San Francisco State University with a degree in communication studies and a minor in marketing. I started as a business major and didn’t have an idea or plan as to where I’d end up after graduation. After my first year of taking business classes, although interesting and practical, I found myself disengaged with my coursework and even more confused about my future. As part of my university’s graduation requirements, I needed to take 15 units of other courses that were different from my major. I chose to look into the communications courses after going through the descriptions with my counselor and was immediately drawn to the course titled “organizational communication.”

On Day 1 of my first communications class, I fell in love with the course. It was almost like a light switch or a ping of realization that went off inside of me – I was engaged, excited to learn and hopeful for the new career opportunities that lay ahead. I expressed all of this to my counselor, and with a smile on her face, she suggested I switch majors. The following year, I made the switch over to the communications program, but kept marketing as a minor.

Following my graduation, I looked for marketing assistant jobs and ended up at a Venture Capital firm as an assistant to the partners. While there, I supported the Investor Relations director and, for the second time in my life, felt that same ping of enthusiasm for a brand-new opportunity. I immediately started looking for positions in public relations and got a job in San Francisco as an account coordinator at a boutique agency. I remember the feeling of excitement that hit me doing something I was confident about.

It was only a few months into my new position when COVID hit, and my training stopped. I found myself feeling discouraged and thought I might have to switch careers. Then, I stumbled upon The Hoffman Agency, and I felt excited about my future within this organization. The same spark, for the third time, filled my spirit when I met the teams, and I knew this was where I needed to be. I’m excited to continue learning the building blocks and foundational skills of public relations. I look forward to elevating my thought processes, setting goals with my manager and finding a focus within my day-to-day tasks where I excel.

work from home setup

Starting a new job from home and online has been quite an adjustment, but I received a warm welcome to the agency with a new computer, notebook and a succulent to make my home feel like an office. My mid-century modern design writing desk is small, but functional, which I’ve set up in my living room right behind the window. As I continue to adjust to quarantine and WFH life, I’ve found balance in working out, playing tennis and testing new recipes in my free time. I have even created a list of podcasts, articles and courses I’d love to dive into as well. I am very excited to be a part of this agency and I am grateful that my outside of work interests align with my new role within the agency.

You May Also Like

Setting Up Shop at The Hoffman Agency in London

London PR intern Riley Nicholas shares how he channels his passions, energy, and hobbies into his work at the Hoffman Agency.

Man and woman hiking on snowy mountain trail.

From Reality TV to Real Life: My PR Journey

PR intern Helen McKnight explains how an infatuation with TV personality Kelly Cutrone inspired her to pursue an internship at the Hoffman Agency.

Woman with short blonde hair standing by waterfront sunset.