— said no one. Ever.
Let’s be honest: corporate training has a reputation problem. And it’s well earned.
Picture the scene: senior leaders file into a room as if they’ve just been sentenced. Gruff faces, crossed arms, eyes flicking to the clock every 30 seconds. Some even asking outright: “When does this end?”
Sound familiar?
It’s not that they’re being deliberately difficult. It’s that they’ve been burned before.
Far too often, training becomes a tick-box exercise. A slide-stuffed download of theory, detached from reality. A slow death by PowerPoint where someone reads a script, everyone zones out, and no one leaves any better equipped than when they walked in.
This is the status quo, and it’s high time someone flipped the script.
Introducing IMPACT: Where training meets reality
We’ve decided to launch a new training division — yes, at a PR agency. And it’s called IMPACT — but the name’s not just for show.
Goodbye to training for training’s sake. Welcome to training that solves actual business problems.
We’re committed to rooting everything we do in real-world outcomes. The kind of outcomes that matter to the people in the room.
Because let’s face it, most leaders won’t wake up excited to attend a workshop unless:
- It’s going to be genuinely useful
- It respects their time, and
- It challenges them to level up —
–not dumb down.
We treat our participants like what they are: experts. Not school kids. Not blank slates. Not people who need to be spoon-fed 97 slides of theory.
They’re professionals with hard-earned experience and tight calendars. And they deserve training that’s sharp, succinct, and powerful enough to stick. There’ll be no silent bystanders here.
The content we remember is the content we use
Here’s a stat for you: people forget up to 70% of what they learn within a week, 90% within a month.
Let that sink in.
The problem isn’t people. The problem is how we teach. All lecture and no interaction is a sure-fire way to get filed under “forgettable.”
When it comes to learning, the secret to memorability lies not just in the words spoken, but in the delivery – and the engagement of the learner. I could ask you to think about a recipe you were taught as a child and I suspect you’ll remember very little of what was said in the moment. But you’ll likely remember the person who was there, how they made you feel, and the actions you took as you followed their instructions.
So, IMPACT focuses on the experience and applicability of the skills at hand, whether that’s through real-time practice, vivid stories, visual memory hooks, or activities that spark real discussion (imagine that!).
We’re not expecting anyone to walk away having memorized a script. But they should be able to think, months later, in the middle of a meeting: “I know exactly how to handle this.” Because they can feel it in their muscles.
But… a training department at a PR agency?
Yep. Unusual. Bold. And about time.
AI is already writing speeches, summarizing meetings and pulling pitch decks together in seconds.
What can’t it do? It can’t read a room. It can’t sense tension on a Zoom call. It can’t win over a tough customer, manage a cross-cultural misfire, or shift a team from confused to aligned.
That requires connection — which starts with communication.
That’s the human advantage. And as it happens, that’s our specialism.
Not only that, in a world where teams span borders and opinions polarize by the hour, the leaders who rise are the ones who can listen, influence, and bridge perspectives. Communications is no longer a ‘soft skill’. It’s the superpower of the modern age.
So, we wondered: what would happen if the people supporting a brand with their communications to the outside world were also the people helping the brand master communications across the board?
The good stuff we’re teaching
Of course, we’ll be covering the classics:
Media training. Messaging. Crisis simulations. All the tools you’d expect from a world-class PR agency.
But that’s just the beginning.
We’re also diving into:
- Executive presence & public speaking (because boring is not a leadership strategy)
- Investor relations & government affairs (because not all stakeholders wear the same hat)
- Internal comms & employee advocacy (because your best brand ambassadors are already on the payroll)
- Intercultural communication (because one-size-fits-all never fits well)
- Product storytelling & brand positioning
- Personal branding & thought leadership (yes, that includes using LinkedIn — properly)
Whether you’re in a boardroom, on a briefing call, or stuck in yet another hybrid meeting that could’ve been an email, we help you show up with clarity, credibility, and confidence – most importantly, without losing yourself in the process.
The bottom line
We’re not here to tick boxes.
We’re here to spark change.
To teach communication as the strategic tool it really is: one that drives sales, builds trust, prevents chaos, and unlocks leadership potential.
IMPACT isn’t about knowing more. It’s about doing better. And doing better starts with treating training like the business investment it should be.
No one needs another slide deck.
But every leader needs to know how to make themselves — and their message — impossible to ignore.
Get in touch to find out how we help innovative tech and B2B brands grow in APAC and beyond
