(in the world of public relations)
By Amy Temple
The Hoffman Agency, London
On the first day of Christmas,
the PR gods sent to me
A plan lacking in strategy.
On the second day of Christmas,
the PR gods sent to me
Two media events,
And a plan lacking in strategy.
On the third day of Christmas,
the PR gods sent to me
Three press releases,
Two media events,
And a plan lacking in strategy.
On the fourth day of Christmas,
the PR gods sent to me
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the fifth day of Christmas,
the PR gods sent to me
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the sixth day of Christmas,
the PR gods sent to me
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the seventh day of Christmas,
the PR gods sent to me
Seven interviews,
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the eighth day of Christmas,
the PR gods sent to me
Eight brainstorm meetings,
Seven interviews,
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the ninth day of Christmas,
the PR gods sent to me
Nine articles,
Eight brainstorm meetings,
Seven interviews,
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the tenth day of Christmas,
the PR gods sent to me
Ten media calls,
Nine articles,
Eight brainstorm meetings,
Seven interviews,
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events
And a plan lacking in strategy.
On the eleventh day of Christmas,
the PR gods sent to me
Eleven angry journalists,
Ten media calls,
Nine articles,
Eight brainstorm meetings,
Seven interviews,
Six conference calls,
Five briefing docs,
Four reports to file,
Three press releases,
Two media events,
And a plan lacking in strategy.
On the twelfth day of Christmas,
the PR gods sent to me
Twelve glasses of champagne,
Eleven happy journalists,
Ten joyful media calls,
Nine flowing articles,
Eight brainstorm meetings,
Seven flawless interviews,
Six tidy conference calls,
Five organized briefing docs,
Four gleeful reports to file,
Three snappy press releases,
Two song-filled media events,
And a plan brimming with strategy!
And all was peaceful throughout The Hoffman Agency’s house
Not a creature was stirring, not even a mouse.
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