If my first blog post was about finding a spark, this one is about realizing how much that spark is fueled by the people and culture around me. My favorite part of Hoffman has been the team and the incredible culture everyone maintains, regardless of their position.
From day one, I felt like I stepped into a space where kindness wasn’t just encouraged, but natural. It’s rare to find a place where collaboration feels as seamless as a conversation, and that’s exactly what made my time here feel like more than just work.
Through this experience, I’ve also learned just how layered the PR industry really is.
At first glance, one byline or interview might seem straightforward, but behind it is a complex web of research, media lists, pitching, coordination and persistence.
Tech PR, especially, is incredibly nuanced.
Sometimes the value of our efforts isn’t immediately visible, but throughout my time here, I’ve seen our work create ripples, spark conversations and shape how stories are told. PR ensures that the groundbreaking work companies are doing doesn’t get lost in the noise but instead finds the right narrative to make it resonate.
My most memorable projects were writing-related, like crafting pitches and participating in sourcing calls. There is so much to learn from our clients, and sourcing calls are an incredible way to dig into the latest work our clients are involved in. It’s both challenging and rewarding to take complex, technical topics and find angles that feel timely and relevant. I also enjoyed the more research-focused tasks, like drafting commentary for clients, which allowed me to blend analysis with writing in a way that felt both creative and strategic.
On that note, some of the best advice I received was to never stop asking questions and to seek out work that genuinely interests and inspires my creativity. This shaped my approach to each assignment and made me feel like I had control over my own learning.
If I were to give advice to someone just starting in tech PR, I’d say: read the news. This industry moves quickly, and staying informed is the only way to connect the dots and anticipate which stories will matter.
Something I find myself continually returning to is the idea of curiosity. It’s what first drew me to Hoffman and what I will always carry forward: that drive to ask better questions, to uncover new stories and to remember that every detail matters, no matter how small. But most importantly, I will always remember to stay curious, because if you look hard enough, the story is always there.
