(Featured from left to right: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; Daymond John, fashion and branding expert; Barbara Corcoran, real estate mogul; Kevin O’Leary, venture capitalist; Robert Herjavec, technology innovator; and Lori Greiner, “Queen of QVC”) By Kelly Brokaw The Hoffman Agency, San Jose A few years…
By Michelle Favalora The Hoffman Agency, San Jose When my family and friends ask me about PR, I usually go into a long-winded explanation that normally includes buzzwords like “relationships” and “connections.” With the onset of the Internet, we’re seeing a new pattern for how we communicate and connect with others — both platonically and…
Lessons Learned From the Decline of Abercrombie & Fitch By: Hanna Herrin The Hoffman Agency, Portland-Vancouver For clothing retailer Abercrombie & Fitch, tight graphic tees, logo-emblazoned sweatshirts, tiny shorts and colorful flip flops all create the “essence of privilege and casual luxury.” It is a stereotype Mike Jeffries — CEO until December of 2014 —…
By Erin Hartwig The Hoffman Agency, San Jose Media lists. Arguably the two most dreaded words to any public relations professional. Though while we can all agree that media lists are definitely a love-hate relationship, that doesn’t mean we don’t see the value in them. Sure, it can be tedious trudging through databases like CisionPoint,…
By Aaron Kreuscher The Hoffman Agency Marshawn Lynch is a Pro Bowl NFL running back who made the 2014 season his career best when he ran for 13 touchdowns and over 1,300 yards. He also carried his team to the Super Bowl, where he became the subject of controversy when the Seahawks called a pass…
By Emily Scher The Hoffman Agency, San Jose One of the most enticing things about public relations is that it allows you to bring your creativity to work with you. The days are filled with brainstorms and planning meetings, and you constantly have the chance to throw out the most random ideas that could turn…
