Photo Credit: Marc Wathieu via Compfight cc By Colby Reade, APR The Hoffman Agency, Portland-Vancouver A variety of issues surrounding workplace diversity has permeated the public conversation recently, from demographic breakdowns of major companies to gender equality. It was even a key point made at this year’s PRSA International Conference in Washington, D.C. To say…
By Michelle FavaloraThe Hoffman Agency, San Jose In case you missed it, we’ve moved! Physically, we’re just a hop, skip and a jump away from our old office. But, in terms of everything else, we’re light-years away. Since our new office is still under construction. I thought I’d share my three favorite things about the…
By Giuseppina ChiaramonteThe Hoffman Agency, San Jose A couple weeks ago, I recapped some of The Hoffman Agency’s recent work for Alcatel-Lucent – a media campaign commemorating 50 years of Bell Labs innovation. Though the Big Bang Bash was something that seemed to come together effortlessly, the fact is, there was actually a lot of…
By Amanda Margozzi The Hoffman Agency, San Jose What is the one thing that kids love more than Instagram? Candy. Put the two together and you’ve got one successful social media campaign. In the spirit of Halloween — one of the fastest-growing consumer holidays — Target launched its first major Instagram campaign on October 14,…
Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.” Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…
Photo Credit: Aidan Jones via Compfight cc By Megan Bauer The Hoffman Agency, Portland-Vancouver The idea of media relations is no foreign concept in the world of PR. However, the art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends…
