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COMO SE DICE, WHAT IS THE BUSINESS BENEFIT OF A CINCO DE MAYO PARTY? THE HOFFMAN AGENCY FINDS OUT

By Stephen Burkhart, President of North American The Hoffman Agency Sunny Smiles on Sunny Day—Hoffman employees enjoy a Friday afternoon off together on Cinco de Mayo. Off camera, there was a punchbowl of Margaritas to help enliven the day The sun itself seemed to produce an overload of endorphins to go with the blue skies….

Kevin Chen returns to The Hoffman Agency as General Manager, China

May 15, 2014 – Hong Kong –The Hoffman Agency, an independent PR agency with nine offices across the globe, has announced that Kevin Chen will be rejoining the firm to lead their China operation as general manager. Chen who started his career with The Hoffman Agency returns to the firm after spending a number of…

What Happens When You Text Your Mom About PR?

By Michelle Favalora The Hoffman Agency, San Jose To celebrate Mother’s Day, we decided to put our Hoffman moms up to a challenge – not unlike every other day of the year (thanks, Mom!). Anticipating failure, we set out to see how they would answer the following question: “What do you think I do in…

What is public relations

Don Draper Wouldn’t Like This Office Culture

By Stephen Burkhart The Hoffman Agency, San Jose   The premiere for another season of Mad Men is just around the corner. It’s a delicious show to watch, because you can see the train wreck and not be on the train.  But I think about all the shenanigans pulled by Don Draper, the star from…

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Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

By Natalie Lowe The Hoffman Agency, Shanghai Recently I was asked the following question on Twitter by @12mass: While this topic is not new, I thought it would be beneficial to revisit some of the key tips to diffusing a crisis on social media:   1.       Be sociable on social. Even though the conversation is…

A Tour Guide’s Safety Lesson Turned Communications Lesson

By Michelle Favalora The Hoffman Agency, San Jose Recently, my family and I went on a vacation to Florida where we enjoyed some time at the beach and Disney World. One of my favorite memories – and communications lessons – was a Jet Ski excursion through the Everglades.  Before we embarked on the tour, our…

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