By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a bucket of ice water on your head. You could say that the ALS Ice Bucket Challenge has been a slippery slope for some: But the reality is that donations to…
By Callie Gisler The Hoffman Agency, Portland-Vancouver What’s the latest in public relations? Each month, the Hoffman team tackles an upcoming trend in the communication industry. A significant number of publications have received flack recently for Photoshopping cover stars and models. But the criticism goes beyond that. Many consumer brands have also been targeted for…
By Megan HernbrothThe Hoffman Agency, San Jose It’s amazing how quickly 12 weeks can fly by. In June, I began my journey as an intern here at Hoffman. It was my first official experience at a PR agency, and I was excited to dive in to multiple accounts instead of specializing in a single market,…
By Czarina Cabuyadao The Hoffman Agency, Singapore With Earth Hour 2014 having just passed, we’d like to take some time to digest what a star-studded event it was, graced by the cast of ‘The Amazing Spider-Man 2.’ We also reflect on some important conservation messages for all who partook in the experience. We’ve outdone ourselves…
By Megan Bauer The Hoffman Agency, Vancouver “Honor the small wins.” – Lou Hoffman, 2014 Communicators Conference The 2014 Communicators Conference in Portland brought together public relations professionals from all fields ranging from nonprofit and government to consumer and tech. What tied this diverse group together is something that each of us experience every day:…
By Rasheed Abu Bakar The Hoffman Agency, Singapore We all know the importance of a great profile photo on social media. Nothing looks worse than a poorly cropped timeline image on Facebook or a low-resolution profile photo on Twitter. With social media platforms evolving significantly over the past few years, they are no longer just…
