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Why We Love Riley Curry: A Lesson in Storytelling

By Michelle Favalora The Hoffman Agency, San Jose For those of you who have been living under a rock with no cell reception for the past month, the Golden State Warriors are currently playing the Cleveland Cavaliers in the NBA Finals and my vote for “the real MVP” has already been cast: Riley Curry. Riley…

Why Companies Should Fill Their Rosters with Student Athletes (Especially in PR)

By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of bad practices, bad weeks and even bad months. I’ve had broken bones, a bad back, tendon strains, shin splints and knee surgery. I’ve endured my fair share of crutches, braces…

adversity, athletes, PR, racing

A New Year: Lessons Learns and Goals Ahead

Photo Credit: Laurence & Annie via Compfight cc By Callie GislerThe Hoffman Agency, Vancouver, Wash. For us PR professionals, learning doesn’t stop after we graduate from college. Our industry is one of constant change – new technology, new tools and new trends. As the New Year approaches, we asked Hoffman team members to share their…

My 3 Favorite Things About Our New Office

By Michelle FavaloraThe Hoffman Agency, San Jose In case you missed it, we’ve moved! Physically, we’re just a hop, skip and a jump away from our old office. But, in terms of everything else, we’re light-years away. Since our new office is still under construction. I thought I’d share my three favorite things about the…

PR Worldwide: The Intern’s Journey at Hoffman Hong Kong

By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience is different. Each year, Hoffman’s Hong Kong office hires a select team of interns, who have many stories to tell about their journeys with us. Most recently, Alaric Ng and…