Happy Chinese New Year
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Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day
By Lou Hoffman, CEO of The Hoffman Agency Cross-posted from Ishmael’s Corner Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia. I rarely use the blog as a forum…
8,475 Miles Apart —
But Culture, Collaboration and Content Transcend Distance at Hoffman
By Vylvianne Devajothi, Senior Account Executive Cross-posted from Ishmael’s Corner Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose. But distance doesn’t really matter that much in this day and age. That’s a testament of my…
The News Release Turns 110 Next Week.
That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in the following infographic. Share this image on your site <div style=”clear:both”><a href=”http://onlinepr-blog.com/?p=3609&preview=true”><img src=”https://onlinepr-blog.com/wp-content/uploads/2016/10/Feature-image-600c.jpg” border=”0″ /></a></div><div></div> Today’s news release is as much a direct marketing tool as a tool for…
Chipotle Gets Ahead of E.coli Crisis. @ChipotleTweets Is Late to the Party.
By Erin Hartwig The Hoffman Agency, San Jose Like most millennials, it’s hard for me to remember a time B.C. (before Chipotle). Dubbed as the “healthy” alternative to most existing fast food options, Chipotle is the place where you really can have it your way and build your own burrito, bowl or taco using fresh…
PR Tips to Improve Your Personal Brand
By Michelle Favalora The Hoffman Agency No matter what industry you’re in, it’s important to develop your personal brand as a professional. A strong personal brand establishes credibility in your field, gets the right people noticing your company and helps others in your field find you. What’s more, it doesn’t take a lot of effort…
