By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit. With the ink still wet on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand. Between volunteer shifts, I was able to…
By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how Nelson Mandela became known as a genius communicator. This is particularly apparent throughout his political career and during the numerous challenges he faced when securing…
By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s no secret that the way we interact online has gotten increasingly more visual. Take the proliferation of sites such as Instagram and Pinterest. You can even just take Facebook – remember when your profile only highlighted one picture – and it was kind of small? Now…
By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories like press releases. And so they shouldn’t; otherwise almost no one would read them. And yet PR people seem to cling onto the safety of…
By Rebecca Lansdell The Hoffman Agency, Hong Kong With our heritage in the technology sector, Hoffman has traditionally excelled in markets of complexity including telecommunications, Web 2.0 and energy. Today, while our teams across the world continue to do what they do best in tech communications, things are starting to change. In 2012, Hoffman accelerated…
