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Storytelling

The Startup That Gets It

How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…

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Making Sense of Data: Tips on Interviewing a Scientist

By Tom McHale The Hoffman Agency, Beijing For business reporters accustomed to interviewing CEOs and marketing managers, sitting down with a scientist can be disconcerting. PR executives, by the way, often don’t fare much better when it’s a scientist on the client side of the conference room table. At times, conversation with a scientist can…