By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly consists of developing narratives based on however much or little information is offered. In our high-pressure, results-driven industry, there are, however, stories we may be developing in our heads that…
By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right — the average person’s attention span in 2015 is a mere 8.25 seconds. So, how do you engage an audience whose attention span is even shorter than that of a…
By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling stories. When scientists proved that the human brain is wired for stories, they made an important point. While the use of “storytelling” in business communication has been widely discussed and…
By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However, visual storytelling doesn’t always have to use graphics, videos or slides. Although actual graphics are important, when it comes to visual storytelling, I think a…
By Aaron Kreuscher The Hoffman Agency Throughout history, several universal themes emerge across all cultures and ages: among them deities, art and storytelling. From cave drawings and hieroglyphics, to Shakespeare, Dostoevsky, and The Matrix, storytelling has been omnipresent for many millennia. There is a reason for its pervasive resilience. Science has shown there to be…
By Emily Scher The Hoffman Agency, San Jose One of the most enticing things about public relations is that it allows you to bring your creativity to work with you. The days are filled with brainstorms and planning meetings, and you constantly have the chance to throw out the most random ideas that could turn…
