By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However, visual storytelling doesn’t always have to use graphics, videos or slides. Although actual graphics are important, when it comes to visual storytelling, I think a…
By Aaron Kreuscher The Hoffman Agency Throughout history, several universal themes emerge across all cultures and ages: among them deities, art and storytelling. From cave drawings and hieroglyphics, to Shakespeare, Dostoevsky, and The Matrix, storytelling has been omnipresent for many millennia. There is a reason for its pervasive resilience. Science has shown there to be…
By Emily Scher The Hoffman Agency, San Jose One of the most enticing things about public relations is that it allows you to bring your creativity to work with you. The days are filled with brainstorms and planning meetings, and you constantly have the chance to throw out the most random ideas that could turn…
By Sara Staffaroni The Hoffman Agency, San Jose A few months ago my brother went to Puerto Rico with his wife for a romantic getaway. Coming from an animal-loving family, it was no surprise to us when he called us to say that they were adopting a homeless dog they met at the beach. Her…
By Jacqueline Meyler The Hoffman Agency, Canada Let’s back up a couple of years to when I was completing my undergrad degree. College life was the good life. Go to class, study and repeat — maybe throw in a couple of party nights. Bland, but comfortably predictable. However, while college presented many attractive qualities, it…
By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience. But how can professionals use this tool in their own working lives? Read below to find out. The first-person essay can be a useful…
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