whats-happening-blog-logo

Storytelling

Stop trying to be unique: PR needs to blend in more

The Blurring Line Between Digital Marketing and PR from The Hoffman Agency

Washington, D.C. Through the Lens of a Storyteller : Never so clearly have I understood that the United States was built figuratively and literally on words.

By Sarah Collins, Senior Account Executive When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc. – and I expect that there will be some literature when I get there to explain what I’m seeing and why it’s there. I’ve never anticipated that the narratives would…

Storytelling vs. Corporate Speak — The Ultimate Showdown

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…