PR Toolkit

In Tech PR We Trust: Finding My Place Within the Industry

Portland PR coordinator Emily explores her transition into tech PR, including pitching reporters, drafting briefing sheets, and communicating with clients.

Emily Newton graduation picture

Interning at Hoffman: A confluence of hybrid identity

Los Angeles PR intern Mythily shares her journey from majoring in econ and statistics to kicking off a technology public relations career at the Hoffman Agency.

Mythily Nair picture with McDonald's sign

How a First-Gen Student Navigates Post-Grad

Portland PR intern Lauren Ruiz reflects on skills gained during her time at Hoffman, including time management, flexibility, vulnerability, and problem solving.

Lauren Ruiz graduation picture

Thank You for Answering My Endless Questions

San Jose PR coordinator Aliza shares how Hoffman’s intern program helped foster her media relations, thought leadership, storytelling and strategy skills.

work from home setup

Intern-AL Review

Chicago PR coordinator Lisa shares how she was able to kick-start her career at Hoffman by embracing feedback and developing creative & analytic PR skills.

Lisa Bonatz graduation picture