By Erin Hartwig The Hoffman Agency, San Jose Social media can be just as much of a science as it is an art. And despite stats showing that 88 percent of millennials regularly get news from Facebook as well other social media channels, we PR professionals are still left trying to convince current or potential…
By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media posts, finding quality images online that are both free and available for use can be a challenge. Stock images can get expensive (and cheesy) very quick, especially if you don’t…
Photo Credit: Daniel Kulinski via Compfight cc By Katie BouwkampThe Hoffman Agency Occasionally, there’s a powerful story to tell, but little to no “news” value to back it up. Surveys provide an excellent, and often underutilized, tool for creating compelling content and news when none exists. Here are my five tips for creating stellar surveys…
By Erin Hartwig The Hoffman Agency, San Jose A PR pro’s toolkit is the equivalent of Mary Poppins’ bag: something for everything and everyone. Whether it’s finding a relevant influencer on Twitter, measuring the SEO ranking of a search term or simply trying to find a reporter’s email address, chances are there’s an app tool…
