By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that….
That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in the following infographic. Share this image on your site <div style=”clear:both”><a href=”http://onlinepr-blog.com/?p=3609&preview=true”><img src=”https://onlinepr-blog.com/wp-content/uploads/2016/10/Feature-image-600c.jpg” border=”0″ /></a></div><div></div> Today’s news release is as much a direct marketing tool as a tool for…
By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was a 1927 silent film called Wings. The film featured Clara Bow and Gary Cooper, and in one scene, an obviously and prominently placed Hershey’s chocolate bar. We have yet to…
You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but in the New Year expect the journey to get even more dizzying. As marketing/PR/journalism professionals, we are all converging on the same prize: creating and optimizing brilliant editorial content that…
By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with publicizing) aren’t the most glamourous or interesting. However, when you are sourcing for stories and trying to figure out what will resonate best with the media and target audience, regardless…
By Emily Scher The Hoffman Agency, San Jose How many retailers can tell their customers to take a hike — literally — and end up with rave reviews, happy customers and outstanding PR? To answer the question, not many. As many retailers try to one-up each other by offering more and more extravagant deals and…
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