The Startup That Gets It

How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…

Fancy Hands - main

Billboards from Around the World

A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog post to muse on photos of billboards from around the world.  The questions at the forefront of our minds are: -How do billboards create a corporate…