By Megan Bauer The Hoffman Agency, Portland-Vancouver It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the brand’s actual voice. Here it is in its syrupy glory: As with any good social media crisis, a rush of comments came in immediately noting how ridiculous and offensive the…
By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid morning self. But, on one particular morning, with the brightly lit capital M sign reflecting back at me, I couldn’t help but wonder what is it about this fast food…
By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em, the Seahawks are scoring points left and right. Seahawks do not only take the prize for having the loudest fans in the stadium, but also online. According to a recent…
By Esha Lotey The Hoffman Agency, London On April 8, 2013, Margaret Thatcher, first female Prime Minister of the UK, died at the London Ritz Hotel. I remember first reading the news on my Google reader, how I had to blink with extra focus to register its meaning. Having graduated with a major in Politics…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose When it comes to social media, LinkedIn is just different. It doesn’t have the glitz of Pinterest or the speed of Twitter. The content shared isn’t as diverse as Facebook or as absorbing as YouTube. So why use it? Why bother with a social network that has…
A Lesson in Branding from the Hoffman Agency This week’s submission comes from the Hoffman Agency, San Jose: Location: Off Route 1 in Warwick, RI The bright yellow billboard is enough to get your attention, but what causes pause is the character. The lizard (I guess it’s a gecko) has huge, bold eyes that look…
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